By: Terraform Capital
HOKKAIDO, JAPAN— Banyan Tree Group, in collaboration with Terraform Capital, has announced the opening of Cassia Hirafu Niseko: the brand’s first-ever ski resort.
Highly regarded by serious skiers and snow lovers for receiving the world’s best powder snow throughout winter, and as a leisure and wellness destination during the summer months, Niseko has been chosen to be the new home of Cassia Hirafu Niseko: a place where everyone is welcome.
Set to open in 2025 just minutes away from Hirafu ski slope, Cassia Hirafu Niseko is designed by internationally renowned Snøhetta and will feature more than 120 keys for the resort, ranging from 1-bedroom apartments to 4-bedroom penthouses that will be available for sale.
The new Cassia Hirafu Niseko will also offer an all-inclusive escape for family and group travel of all ages. These will include the Elements Spa by Banyan Tree, plus a delicious, wide range of culinary experiences to suit every taste. In addition, there is also its own unique, private beginner slope, ski school and childcare facilities for a truly unforgettable ski holiday experience.
Bringing over the best of Scandinavian design, Snøhetta is a global design powerhouse specialising in architecture, landscape architecture, interior architecture, product and graphic design based in Oslo, Norway, New York City, San Francisco, Innsbruck, Paris, Hong Kong, Adelaide and Stockholm. From the Busan Opera House to the Beijing Sub-Center Library, and the Bibliotheca Alexandrina to the recent Shanghai Grand Opera House, Snøhetta has built some of the most seminal cultural buildings around the world. Snøhetta has also received the Cooper Hewitt National Design Award and been recognised for their achievements in sustainability and socially conscious design, most notably the world’s northernmost energy-positive building, Powerhouse Brattørkaia and their pioneering project, Biocrete – a carbon negative concrete.
Signing Ceremony for the partnership between Banyan Tree Group and Terraform Capital (from left to right)
Gabriel Gn, SAVP, Group Head of Business Development – Banyan Tree Group
Ms Claire Chiang, Co-founder and Senior Vice President – Banyan Tree Group
Mr Ho Kwon Ping, Founder and Executive Chairman – Banyan Tree Group
Mr Eddy See, President and Chief Executive Officer – Banyan Tree Group
Mr Kevin Cheng, Director and Head of Funds Management – Terraform Capital
Ms Sachiko Shiina, VP Business Development & Project – Japan & Korea – Banyan Tree Group
Ms Cindy Lee Lai Yee, SVP GPS – Banyan Tree Group
Mr Dharmali Kusumadi, SVP, Projects & Business Development – Banyan Tree Group
Mr Philip Lim, SVP Regional Operations – Banyan Tree Group
About Banyan Tree Group
Banyan Tree Group (“Banyan Tree Holdings Limited” or the “Group”) is one of the world’s leading independent, multi-brand hospitality groups centred on stewardship and wellbeing while offering exceptional, design-led experiences for the global travellers of today and tomorrow. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centred around an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, as well as the highly anticipated new brands of Homm, Garrya, Folio and two new Banyan Tree brand extensions, Banyan Tree Escape and Banyan Tree Veya.
Founded in 1994 on the core concept of sustainability, Banyan Tree Group seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission. With 8,000 associates across 23 countries, Banyan Tree Management Academy (BTMA) was established in 2008 to support the Group’s goals through advancing people development, management excellence, and learning with integrity and meaning.
Banyan Tree Group has received 2,921 industry awards and accolades since inception over 25 years ago, most recently being named among the Top 25 Hotel Brands in the World by Travel + Leisure. It has also received recognition for its commitment to environmental protection and community development through its Banyan Tree Global Foundation (BTGF), which aligns the Group’s efforts to the United Nations Sustainable Development Goals. Executing on its regionalised growth strategy, the Group’s global footprint continues to grow with 47 new hotels and resorts under design and construction in the pipeline, in addition to 58 operating hotels in 17 countries as of December 2021. As a global industry hospitality leader, Banyan Tree Group firmly embeds its mission to be a business that benefits all stakeholders, for the greater good.
Banyan Tree Group entered a strategic long-term partnership with Accor in 2016 to develop and manage Banyan Tree branded hotels around the world along with the access to Accor’s global reservations and sales network, as well as the loyalty programme ALL – Accor Live Limitless. It also formed a joint venture with China Vanke Co. Ltd. in 2017 – focusing on active ageing and wellness hospitality projects.